Digital Marketing Executive
The Digital Marketing Executive assist in the formulation of online marketing activities for Orascom Hotels through SEM campaigns and monitor the online presence of the company through it’s various websites ( SEO).
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Google Ads, etc etc.)
- Maintain optimized online adverts through Google Adwords for search ads display ads, retargeting ads etc. to increase brand awareness and return on investment of the campaigns
- Coordinate with marketing department concerning social media activities and email communications handled by them.
- Handle various CMS system (Wordpress etc) for content optimization (text and images) and strong knowledge of Search engline Optimization.
- Handle OTA backends and Booking Engine for content management (images and description, policies etc)
- Get training to assist E-commerce team in rate loading, inventory, restrictions and policies in OTA’s and CRS system when needed
- Prepare weekly and monthly reports on productivity and SEO/SEM performance
- Job location is El Gouna so please be ready to relocate
- Proven experience as Digital Marketing Executive or similar role
- Experience in hospitality or tourism to understand the markets specifics
- Excellent understanding of digital marketing concepts and best practices
- Analytical mindset and critical thinking
- Excellent communication, good writing skills in English and interpersonal skills
- Experience with Google Adwords and SEO/SEM
- Good computer skills
- interested in new technologies, easy going with new software
- Self-learner, adaptability, precise